In an attempt to combat Hollywood’s “loss of integration,” RUSSELL SIMMONS has announced the launch of his YouTube based hip-hop lifestyle channel, ADD Video.

According to a recent interview with The Wrap, SIMMONS stated, “It [Hollywood] is a liberal town, and they say ‘we want to do more, we want to become more inclusive,’ but they’ve failed. I’m in charge, and I know how to attract multi-racial singers and produce fun stuff that mixes cultures.”

SIMMONS is hoping to garner the same success creating Def Jam Recordings and Def Comedy Jam brought him two decades ago.

Set to begin broadcasting by the end of the year, ADD Video, will be used to promote African-American comics and musicians, as well as raise awareness of Middle Eastern videos on meditation.

KANYE WEST and KIM KARDASHIAN are no strangers to public displays of affection.

While house hunting in Miami yesterday, KIM was snapped by the paps grabbing a handful of YEEZY’s cakes.

The camera friendly couple are rumored to be in Miami filming a new season of Kourtney And Kim Take Miami.

Over the weekend, Extra, caught up with OPRAH WINFREY to get her reaction on the alleged RIHANNA and CHRIS BROWN reconciliation.

WINFREY seemed stunned to find out RIHANNA and CHRIS BROWN could possibly be back together but was extremely supportive as she stated, “You know what I loved about that interview is that she came with a big wide open heart. She was in the space of forgiveness. I think that if she is prepared to deal with that and is prepared to help him help himself then so be it. I have no judgment about it.”

During WINFREY’s infamous interview with RIHANNA last month, the Bajan songstress admitted to the world that she was still deeply in love with her former beau despite the domestic spat that occurred between them.

Check out OPRAH’s reaction to RIHANNA and CHRIS BROWN’s reconciliation above.

RIHANNA recently announced the release of her third perfume, Nude.

Sporting long old Hollywood styled blonde tresses, RI RI tweeted a picture of herself practically nude in one of the photos for the campaign with the caption, “Here is my new ad for a brand new fragrance #NUDE !!! Make sure you smell sexy, especially naked, this fall!!!”

The follow up to her two previous and extremely successful fragrances, Reb’l Fleur and Rebelle, Nude will be released later this fall, making it the perfect stocking stuffer this holiday season.

When a follower asked RI RI to describe  meaning behind the name, Rihanna responded in 140 characters or less, “It means u don’t need to wear anything else.”

Well, alright RI RI.

BEYONCE` fans may not have to wait too much longer for new music from the superstar.

BEY recently uploaded a video of herself hitting up a studio with a notepad, pen, and headphones, alluding to new BEYONCE` music.

If our Juicy senses are correct, BEYONCE` may be preparing for her first studio album since the birth of her beautiful daughter, BLUE IVY.

Check out BEYONCE` in the short clip above, and tell us what you think?

Is it being reported that allegedly R&B singer MONICA is upset that her ex-fiancee RODNEY ROCKO HILL went against her wishes and signed on to the second season of Love And Hip Hop: Atlanta.

Best known for his 2008 hit single “Umma Do Me,” ROCKO has failed to revive his rap career and may have turned to reality television to rebuild his relevance.

Unhappy about the possibility, MONICA sent the subliminal tweet, “The devil knows how to grant u with what u want!! God grants u with what u need!! The righteous walk isn’t always easy but the end result is everlasting life. Which do u choose?”

ROCKO wasted no time tweeting shortly therafter, “WHATS FOR ME IS FOR ME!!!!! YOU CANT STOP IT!!!!! I STAY PRAYED UP!!!!!”

VH1 has yet to publicly address the rumors of ROCKO’s involvement in Love And Hip Hop: Atlanta, so we shall wait and see.

The former lovers have two sons together and split in 2009.

Rapper, EVE, is back on the music scene with the release of her new single, “She Bad Bad.”

“She Bad Bad,” is EVE’s first single off her soon to be released fourth studio album, Lip Lock.

Lip Lock is slated to drop sometime this fall on EVE’s new record label Blondie.

Check out EVE’s new single, “She Bad Bad,” below, tell us what do you think?

QUEEN LATIFAH stopped by ANDERSON COOPER and gave her take on the American Idol beef between NICKI MINAJ and MARIAH CAREY.

When asked her stance on the drama between the two divas, LATIFAH stated, “I would definitely not take sides in ignorance, but that’s really not about them. At the end of the day they are both blessed to be in the position that they are but Mariah? Come on now. We’re talking about a hundred million right there. You gotta respect your elders to a point. That’s a grand diva, but I love Nicki too.”

While its clear QUEEN LATIFAH says she isn’t taking any sides, check the video above to see what else the QUEEN had to say.

The finale of Girlfriend Confidential:LA airs tonight, and former America’s Next Top Model winner, EVA MARCILLE caught up with Juicy to discuss balancing her acting and modeling careers, what separates her new show from the reality tv “mess”, and how a man doesn’t have to dictate her success.

Juicy: Earlier this season, we saw you struggling to find the balance between your modeling and acting careers, have you been able to find a balance?

Eva Marcille: Finding balance is a day to day thing. I keep the proper people around me as far as my advisers are concerned to help make sure that balance is sustained.

Juicy: How does your show separate you a stigma associated with reality television?

EM: I love reality TV but I didn’t want to make something that’s already out there. I wanted to add to the genre and show women of color who are career oriented, that have a dream in entertainment and show us in a different light. We truly and genuinely care about each other. No matter how much we might argue, we’ll always find a way to come back to a common ground because we love each other more then we love this business.

Juicy: How do you manage being a good girlfriend to your new boo while still being a good girl friend to your home girls?

EM: The most important thing is making sure your friends actually like your boyfriend it makes things a lot easier. My friends love my boyfriend, it makes it a lot easier to go on group dates and hang out in group settings.

Juicy: What do you want think you accomplished with this first season of your show?

EM: We all have a dream and we all want to do something. Hopefully this show has shown young people and other women of every color that good girls can win. You don’t have to marry rich or be attached to a man to make you someone in this business.

Tune in for the finale of Girlfriend Confidential: LA on Oxygen, tonight at 11 pm/10 ct.