Five months ago LALA ANTHONY followed QUEEN LATIFAH‘s footsteps and created a brand of her own devoted to women of color.
Since its launch in February, ANTHONY, and Motives creator LOREN RIDINGER continue to fill void in a beauty market that necessarily doesn’t cater to African American and Latina women.
The mineral based cosmetics line, Motives For LaLa, is one that ANTHONY insist is for the everyday woman.
“Every girl always tries to find that perfect color or shade that suits their personality, and now she can do it easily and affordably,” she said at her Motives launch in Miami.
In case you have yet to try out line, some of Juicy web editor Shirea L. Carroll favs include Motives Pumper Up Lip Plumper lipgloss, $16, Lala’s Court Mineral Eye Shadow Palette, $39.95, and Motive Pressed Blush, $14.
Motives cosmetics are infused with antioxidants and vitamins that enhance true beauty and nourish the skin.
Purchase products fromMotives for Lala line at www.motivescosmetics.com.
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