Yazzzzzzz! October 9th, 2012 - 1:46 pm | Posted by Juicy Magazine Intern

Russell Simmons To Launch ‘ADD Video’ YouTube Channel !!!

In an attempt to combat Hollywood’s “loss of integration,” RUSSELL SIMMONS has announced the launch of his YouTube based hip-hop lifestyle channel, ADD Video.

According to a recent interview with The Wrap, SIMMONS stated, “It [Hollywood] is a liberal town, and they say ‘we want to do more, we want to become more inclusive,’ but they’ve failed. I’m in charge, and I know how to attract multi-racial singers and produce fun stuff that mixes cultures.”

SIMMONS is hoping to garner the same success creating Def Jam Recordings and Def Comedy Jam brought him two decades ago.

Set to begin broadcasting by the end of the year, ADD Video, will be used to promote African-American comics and musicians, as well as raise awareness of Middle Eastern videos on meditation.

Photo Source: PR Photos

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