Lifestyle: Serena Williams Launches EnduraCool Towel!!!

Tennis star and budding fashionista SERENA WILLIAMS has been the face of many ad campaigns, but now she’s a bawse and has launched a product of her own.

SERENA has joined forces with Mission AthleteCare to create and launch the Enduracool towel.

Enduracool, is an instant cooling towel that is truly unique and unlike any other. Enduracool doesn’t dry up like a regular towel would. It boasts technology that allows the fabric to stay cool for hours and helps prevent heat-related illnesses, one of the primary causes of injury during workouts.

The towel is made out of a unique fabric that instantly cools when wet. SERENA mentioned that the towel will come in handy competing at the Australian Open where temperatures can skyrocket to 120 degrees.

To celebrate it’s launch SERENA, along with MMA fighter GEORGE ST-PIERRE took part in a 30-minute training circuit at 24 Hour Fitness on Madison Square Park in NYC to demonstrate the towel’s function.

For the ladies who like to keep their hair laid while getting it right and tight in the gym, the EnduraCool towel can also be used to keep from sweating out that fresh relaxer. After all, no hair ‘do is worth sacrificing a fit body.

The EnduraCool towel retails for $14.99 and can be purchased on the Mission AthleteCare website. Also, visit to learn more about Serena’s 30 minute circuit routine.

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  • Thiago

    Well, between the two of them, how can I not get one? That’s some top notch marketing. I wonder if Serena watches MMA at all. That would be pretty cool. Thiago |