Well ANNETTE JONES, founder of California Lace Wigs and Weaves, did exactly that.
On a quest to find top quality Remy hair, the San Diego native decided to search worldwide, and with great success she is now a self-established leader in the hair industry, specializing in full lace wigs and hair extensions worn by celebrities like DRAYA MICHELE, FAITH EVANS, and who-would-of-thought-star MELANIE FIONA.
Juicy had the privilege of speaking with JONES recently about her inspiration to build a business, why celebrities dig her brand, and the do’s and don’ts of wearing full lace wigs.
Check out what the hair enthusiast had to say ladies!
Juicy: You started this business part-time from your home. What inspired you to grow the CLWW brand?
ANNETTE JONES: Well I’ve always been into hair! Even at an early age I use to hang out in salons trying out extensions, but over the years I always ran into bad qualities of hair. I quickly realized that just because hair is expensive that doesn’t make it good quality. So I started looking for vendors, and finally I said, ‘You know what, I have to get out of the country to find what I’m looking for.’ So I went worldwide looking for quality and that’s how I started my business.
Juicy: You specialize in stock wigs, custom-made wigs, and premium wigs. What’s the difference between the three, and which one is in highest demand?
AJ: All [wigs] are in high demand because customers want wigs for different reasons. Stock wigs sell great because their readily available to customers when they want hair right then and there. Our stock units come in sizes small, medium, and large, usually in a medium brown natural color. Custom wigs allow you to create your own wig based on your wants. They usually take four weeks but you get to choose your hair type, the texture, whether you want highlights, and the length of the hair.
As far as premium wigs, what makes a wig premium is if the hair is still in it’s virgin texture. We use hair from different regions, so premium wigs allow you to choose from different textures like Malaysian or Mongolian. We use premium silk lace, the best quality of hair, and silk tops. I mean a premium wig is as realistic as you can get.
AJ: I don’t do a lot of advertising, so when people are wearing my units they become my walking advertisement. I guess it’s all word of mouth. I mean you’re talking about a girl that use to sell wigs out the trunk of her car to my family and friends, but once I went online the business just continued to build from there.
I’m not too far from the entertainment industry so I’ve built a strong relationship base in Hollywood as well as, New York and Chicago. And I’m constantly sending hair to different talent agencies for different events, sometimes not even knowing it’s for a celebrity client. But that’s how I manage to build my brand and relationships by simply supplying good quality hair.
Juicy: What advice do you have for women who are new to wearing wigs?
AJ: It’s crazy because people will go on YouTube looking at all these wigs, wanting things they’ve never tried before. Let me just say this, if you are new to wigs, don’t jump right into custom wigs because you’ll get overwhelmed. Start with a stock wig that has a virgin texture and hasn’t been processed. If you stick with a virgin texture you will have a long lasting wig.
Juicy: What are some of the most common mistakes women make when purchasing or wearing wigs?
AJ: The most common mistake is that women get these wigs and use black hair products on them. It’s not black hair so you don’t need those products, they are too heavy and all they do is weigh the hair down and make it matted. When it comes to virgin hair a little olive oil is good on the ends every now and then, but I always tell people less is best!
Juicy: So what’s next for CLLW & Annette Jones?
AJ: I just launched a wholesale store! My goal was to create a way for celebrity stylists and hairstylists to buy quality hair for their customers. In this way the customer doesn’t have to purchase their own hair because they know their stylist has quality hair readily available that will last them 3-4 installments. I’m actually very excited about the launch!