Product Showcase: Cantu Shea Butter Introduces New Naturals Collection!!!

Without question more and more African-American women are making the conscious decision to go natural.

Many want to ditch the harsh chemicals that cause hair damage and breakage, for an overall healthier haircare lifestyle.

To combat this, Cantu Shea Butter has created the new six-piece collection of styling and treatment products called the Naturals Collection. The line features high quality formulas that nourish and protect the hair from styling damage,while leaving your natural curls softer and more manageable.

What really makes this collection stand out from other natural hair care lines is its lack of potentially harmful ingredients like Sulfates, Parabens, Silicones, Phthalates, Gluten, Paraffin, Propylene Glycol, PABA, and DEA.

Instead, expect more natural healing ingredients like vitamins, oils, and natural butters, including 100% Pure Shea Butter, a moisture delight for all hair types.

The line includes the Deep Treatment Masque which helps heal dry, damaged hair by providing intense moisture and restoring much needed strength back into the hair. Curling Cream, Hair Lotion, and Curl Activator Cream to condition and detangle your coils for a frizz free, smooth, bouncy look.  The non-flaking Twist & Lock Gel works perfect for achieving silky smooth twists and locks. And last, but not least, rehydrate and refresh any style with the Shine & Hold Mist.

Cantu Shea Butter’s Naturals Collection can be found at drug stores and mass retailers, or visit www.cantusheasoft.com

ALL AND ALL

The Deep Treatment Masque is a must have! It makes your strands feel soft, healthy and more manageable.

Most of the products produce the same results so you don’t need the entire collection–find what works for you.

The Shine & Hold Mist comes in handy when you need a refresher but don’t want to necessarily re-wet your curls.

Chanel Robinson is both a writer and licensed cosmetologist residing in Chicago, Illinois. Her time at VIBE magazine allowed her to develop a hunger and passion for hair, beauty, and fashion. Currently a retail professional at ULTA Beauty, Robinson brings her first hand knowledge of trends and products. Follow her @Chanel_Robinson.

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