Over the weekend, RICK ROSS and Reebok Classic hosted a celebration of their highly anticipated Whites Collection.

WALE, JIM JONES, COOL AND DRE, THE RUNNERS, and LEBRON JAMES attended the star studded launch celebration.

MEEK MILL, JIM JONES, OMARION, ACE HOOD, and STALLEY, delivered surprises performances.

Reebok’s Whites Collection is set to hit sneaker retailers Friday, March 22nd…

Saturday night, LEGANDARY DAMON  hosted a ultras fab party at the celebrity hot spot Bar Marmont.

The event was star studded including celebrity guests like ESTELLE, LUKE JAMES, JOJO and TOO SHORT.

The function was filled with LA’s most fashionable party goers enjoying the festivities.

R&B sensation BRANDY gave her fans in the City of Brotherly Love an electrifying show last night as the headlining act for Philadelphia’s Global Fusion Festival.

The ‘I Wanna be Down,’ songstress had the massive crowd of Philly spectators grooving from start to finish, beginning her performance with her hit “Full Moon” and ending with her most loved duet, ‘The Boy Is Mine.”

After the show, BRANDY chopped it up about the concert, and exclusively told Juicy that even after being successful all these years, she did not expect to still be going on this hard and strong by 2012.

Earlier this week, LA LA ANTHONY celebrated her 33rd birthday at the West Hollywood hot spot Bagatelle.

Celeb guests TRAVIS LONDON, EVA MARCILLE, R&B singer TAMIA, KALEENA formerly of DIDDY DIRTY MONEY, YOUNG MONEY’S SHANELL all joined her on her big day.

ANTHONY’s bestie PO stayed on the ones and twos, while Pretty pink X-Rated Fusion Liquer cocktails flowed throughout the brunch.

Over the weekend, JASON GETER, CEO of Grand Hustle Entertainment played host and invited Atlanta industry insiders and tastemakers to his ‘Dinner & A Toast’ event at the Mandarin Oriental Hotel.

Presented alongside Grey Goose Cherry Noir, guests enjoyed specialty cocktails and a special performance by Grand Hustle artist MITCHELLE’L.

The likes of YOUNG JEEZY, AKON, Def Jam’s BU THIAM and the “Talls” from Real Housewives are just a few who made appearances.

Photo source: Prince Williams/ ATLPics.Net

Hair enthusiasts and media mavens alike were all ears at the 2nd Annual Beauty Brunch hosted by True Indian Hair.

KAREN MITCHELL, founder of the company invited close friends, bloggers and supporters to her midtown NYC showroom for cocktails, grub and most importantly, to discuss all things hair!

This year the focus was on the evolution of black beauty and how race and presentation impacts career path.

The brunch sponsored by Barefoot Wines, featured a lively panel and open discussion led by editor ZANDILE BLAY, and included personality BEVY SMITH, celebrity hair stylist TIPPI SHORTER and makeup artist MIMI KAMARA.

Flip through the photos and see what you missed…

Oh the KARDASHIANS, have tangled KANYE WEST all the way into their publicity web.

New couple, KIM and KANYE , were spotted at NBA player CARMELO ANTHONY‘s Audemars Piguet appreciation dinner.

Not only were KIMYE there to celebrate CARMELO, but so was his wife LALA, bff DICE, SWIZZ BEATS, AMAR’E STOUDEMIRE, and the whole entire KARDASHIAN clan.

All the KARDASHIAN sisters were there clinging to their men, and KIM couldn’t be happier now that she has one – again.

Click “More Photos,” to see KIM show KANYE how to be “real”…